Driver of inclusive economic growth in Tanzania
Stanbic Bank Tanzania unveiled its brand campaign dubbed ‘More than a Bank,’ distinguishing itself as a financial institution that impacts individuals and business owners by providing the financial tools that empower and help them grow; making a positive and lasting difference in the lives of Tanzanians and society at large.
“The aim of the ‘More than a Bank’ campaign is to bring to the fore our role in moving lives and communities forward. “very often when people think of a bank, they only see the physical transaction of cash. However, they do not relate the transaction to what happens after the client walks away with their cash.” Said Desideria Mwegelo, Stanbic Bank’s Head of Marketing and Communications
“At Stanbic Bank, we think of the before and after, we realise that everything we do, sets something in motion for the client, that our actions have consequences for the client and that’s why it’s important for us to put the client at the centre of everything we do.” She added.
When we partner in bringing power to a community for example, we are indirectly enabling industrialisation, education and all the associated benefits that come with having electricity.
Similarly, through its home loans, individuals are empowered to own homes that provide lasting memories for families.
Tanzania has a young population of ambitious, bright and energetic individuals who are relentlessly pursuing opportunities and wanting to change the game, Stanbic bank wants to be a part of their journey towards making progress real for themselves, their families and communities.
‘As a member of Standard Bank Group which has a rich history of 155 years and a presence in 20 African countries, we understand the dynamic complexities of the continent; its culture and its people. We are more than a bank,’ said Ms. Mwegelo. ‘Stanbic draws its inspiration from the young Tanzanians who are eager to unlock the tremendous opportunities in the country through innovation and diversification. We want to empower their dreams of financial success.’
Tanzania’s Development Vision envisions a high level of human development and expects the country to graduate to middle income status by 2025. Stanbic is aligned to the nation’s goal as it strives to use the power of financial services to uplift the lives of Tanzanians. The bank recently received accolades at the Banker Africa awards for being Tanzania’s ‘Best SME Bank,’ further demonstrating Stanbic’s commitment to making progress real for businesses thus driving inclusive economic growth in Tanzania.